A shift in power? Value co-creation through successful crowdfunding
نویسندگان
چکیده
Crowdfunding has emerged as an alternative to traditional sources of finance such bank loans and angel funding. In the post COVID-19 era where will be likely become more difficult for small firms access, crowdfunding potential even important part entrepreneurial funding, enable previously denied opportunities chance grow. This makes understanding from a social well financial perspective. The paper explores how enables value co-creation. It does so by analysing interview data with start-ups who raised money through then compares these findings views funders. study highlight speed raising avoidance monitoring controls key co-creation, along increased negotiating power funders retail partners that comes achieving validation, i.e., providing evidence there is demand start-up's products. validation entrepreneur increase capture their interactions further business partners. temporal dimension crucial successful crowdfund can shift towards crowdfunded firm away other participants.
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ژورنال
عنوان ژورنال: Technological Forecasting and Social Change
سال: 2021
ISSN: ['0040-1625', '1873-5509']
DOI: https://doi.org/10.1016/j.techfore.2021.121035